SEO: Search Engine Optimization Pros and Cons
SEO: Search Engine Optimization Pros and Cons
The process of improving a website or web page to increase the volume and frequency of organic
traffic from search engines is known as search engine optimization, or SEO (Kareem, 2009). A
website with effective SEO is more likely to rank higher on a search engine’s results page (SERP).
Although Google is the most widely used search engine, other search engines such as Bing, Yahoo,
DuckDuckGo, and others also have unique web page crawling algorithms that they use to produce
the most relevant search results (Schwartz, 1998). SEO is the process of assisting in improving
your website’s ranking on Google and other search engines so that it is seen by more people,
expanding your business, and positioning you as a leader in the field (Kareem & Okur). It’s critical
to understand that SEO is a serious endeavor, and that you should never dive in headfirst without
a solid strategic plan in place.
It’s good to rank for keywords, but you also need to make sure that
you interact with customers at every stage of the buying process (Kareem & Okur, 2018). Quick
insights into search engine results for individual pages or the entire website can be obtained with
ease using SEO tracking tools like Google Search Console (Kareem & Okur, 2020b).
The acronym for search engine optimization is SEO. Typically, the optimization method was
created to display the search results produced by search engine spammers, such Google, Yahoo,
Overture, and others. These websites’ web pages are among the top rankings. Based on the
information provided above, it can be concluded that SEO is, in essence, a technique for making
search engines better so they can deliver the relevant search results to users. It is well known that
search engine optimization is a useful strategy for maximizing the prominence and volume of user
traffic based on the natural search possibilities for the specific domain or website.It is believed that
this is a form of natural search.
1.2 SEO Benefits:
Due to the rise of online criminality, search engine optimisation has seen significant growth in
value (King, 2008). Search engine optimisation offers a company the following benefits: The
axioms or fundamental limits described would promote dominance in the viewer both locally and
globally. This would be incredibly helpful for businesses that operate overseas.
Utilising significant and suitable axioms and key phrases, the search engine would optimise the amount of
traffic directed to the company’s website. SEO is thought to be the finest approach to grow a
business because it attempts to convert searchers’ traffic into potential consumers. The company’s
website’s visibility component will start after the optimisation procedure.
Additionally, the clients are aware of the exclusive products and services offered by the concerned organisation. When compared to other conventional forms of marketing, search engine optimisation is proven to be more advantageous and functional. When it comes to boosting substantial returns on investment,
search engine optimisation outperforms all other forms of marketing.
The company’s earnings and revenue would rise as a result (Kareem, 2009). In comparison to other
methods, the SEO rating is far less expensive and helps keep the businesses’ websites up to date
for a very long period (Abdalwahid, Yousif, & Kareem, 2019).
Based on the conversation above, search engine optimization will give businesses deadly advantages like reduced capital requirements, control over traffic volume, higher sales and revenues, high profits, more beneficial ways to advertise a company’s services and products, cost-effectiveness, high visibility, both local
and global visibility, etc. (Kareem, Yousif & Abdalwahid, 2020). From the discussion above,
search engine optimization would offer businesses a plethora of advantages, including reduced
venture capital requirements, enhanced sales and profits, enhanced traffic flow management, more
advantageous product and service advertising, and cost-effective, high exposure range visibility
both locally and globally. Conventional approach: Prior to the development of the search engine
optimization procedure, the conventional approach involved submitting a single article to multiple
directories for inclusion in their index (Telnic Limited, 2009).
The traditional setup of the conventional methodology, which primarily relies on data presentation techniques that can increase traffic but are less concerned with the kind of information in that article, has several
drawbacks. As a result, SEO makes use of complex algorithms that can roughly gauge accuracy
from the perspective of an observer. This makes it clear that the traditional approaches have the
two modes—crawler and human-driven quest choices—discussed above. Prior to this, the
webpages were sent to every directory.
1.2 SEO limitations:
There are various restrictions and challenges associated with SEO (UKEssays, 2018). A select few
of these are talked about as follows: Idiom and key restriction limitations: According to Amin,
Shahab, Al Azzawi, and Sivaram (2018), the largest constraint is the insufficiency of the same
axioms and key constraints combined for the same domain with a single platform under search
engine optimization. This would be a major drawback and reduce the number of people that visit
that spot. This results from uncertainty in selecting an appropriate axiom.
This results from a lack of confidence in the collection of adequate axioms. Limitation on competition: When two different websites are shielded by the same axiom or primary restrictions, the level of competition rises. In
this instance, websites face resistance in their quest to reach a particular rank. Subpage restriction:
to raise the ranking and boost traffic, the subpages of the websites must continue to have the
fundamental guidelines and axioms that are flexible enough to be updated on a regular basis
(Berman & Katona, 2013). Linguistically: Most traditional search engine optimizers are limited to
one language medium, which may limit the search to a particular region. Crawl ability limitation:
After navigating through countless millions of web pages, the crawling process will become more
difficult, which will slow down the search (Zhang & Cabage, 2016).
Limitation on duplication:
When a particular page is submitted multiple times with identical content, the search engine
considers it to be duplicate content (Yang & Ghose, 2010). A variety of cutting-edge tactics, only
a few of which are covered here, will effectively reduce these kinds of limitations. The discussion
above suggests that search engine optimization has several negative effects that will reduce the
effectiveness of the business.
Conflicting phrases and main constraints, limitations resulting from intense competition, subpage
limitations, lingual issues, crawl capacity limitations, and problems with web page replication in
search engine indexes are a few of the restrictions.